CREATING RAVING FANS - SCOTT HODGES

Service Spotlight.

Sometimes the most meaningful customer feedback has very little to do with the equipment.

After a recent service visit to Scurry-Rosser ISD, one school employee shared this about Datamax Service Technician Scott Hodges:

"Scott Hodges has formed an excellent professional working relationship with me and our staff over the years. We appreciate his positive disposition, excellent customer service, and working knowledge of our equipment."

It's the kind of compliment that isn't earned during a single visit. It's built over years of showing up, solving problems, and becoming someone customers know they can count on.

Showing up matters.

Scott has been servicing Scurry-Rosser ISD for more than five years, but earning that trust wasn't automatic.

"When I first started going there, it was, 'What happened to Tim?'" Scott recalled, referring to the previous technician. "That became my motivation. I wanted to make sure she was just as happy with me."

Over time, conversations about copier service grew into conversations about family. As both Scott and the school's staff welcomed young children into their lives, those shared experiences helped turn routine service visits into genuine relationships.

"My default is just being positive," Scott said. "I like talking to people."

Confidence when it counts.

Recently, Scott was called to the elementary school after print quality became so poor that documents were nearly unreadable. Rather than replacing individual components, he installed a new assembly, restoring the machine to full operation and getting the school back to work.

For Scott, though, the repair is only part of the job.

"Jumping on their side," he said. "That's what I've always been told."

When customers have concerns, his goal isn't to argue or immediately recommend an upgrade. It's to listen, reassure them, and help them understand what's really happening.

"They need to know you're not the enemy," Scott said. "You're educating them."

Relationships that keep delivering.

After nearly 28 years in the industry, including 20 years with Datamax this August, Scott knows technical knowledge matters. Ongoing Canon ATSP training helps keep his skills sharp, but experience has taught him something equally valuable.

Customers remember how you make them feel.

Whether he's sharing photos of his kids, answering honest questions, or restoring a copier that's keeping a school from printing clearly, Scott approaches every visit the same way: with a positive attitude, genuine care, and a commitment to earning trust.

That's why customers don't simply remember the repair. They remember Scott. And that's what transforms great service into a lasting partnership.