Letter on the Third — September 2026

Dear Datamax Family,

Recently, while I was in Dallas/Fort Worth, I had the opportunity to walk through the warehouse and personally thank several members of our Service Team. They had stayed late and sacrificed their Saturday to help complete a large school district installation.

Our technicians raised their hands because they understood what needed to be accomplished, and they did not hesitate to see it through for the sake of Datamax and our client.

This level of commitment is not only extremely admirable, but says a lot about who we are at Datamax. A  title, department, or normal workday becomes secondary to the larger goal. We recognize that someone else’s success is connected to your own, and we take pride in doing our part.

To me, this is one of the most accurate representations of being “All In."

All In: Take Pride.

I’ve always believed work is noble. Whatever the responsibility, why not do it right and to the best of your ability? There is pride in that.

Being ‘All In’ doesn’t mean having all the answers. Sometimes it could signify: 

• Being vulnerable enough to ask questions.
• Seeking counsel.
• Having the courage to admit a mistake.
• Problem seeking and solving.
• Communicating carefully and intentionally.

When your heart is in what you do, you’re not simply going through the motions. You are invested in the outcome and contributing to something greater than yourself.

All In: Pull Together.

To me, one of Datamax’s greatest strengths is our “Collective Intelligence.” Every department, every branch, and every individual brings experience and expertise to the table. But that only becomes advantageous when we share it and invest in one another’s success.

This happened recently in Fort Smith, Arkansas. In another large school deal, the Account Manager pulled in other colleagues, the production expert, the PaperCut specialist, and the service and logistics teams worked tirelessly together to deliver a total solution that truly represents the breadth of Datamax offerings.  People stepped outside the normal boundaries of their roles because they understood something fundamental: Every moving part of this organization matters.

When departments operate in silos, customers can feel it. When we communicate, collaborate, and pull together toward a common goal, they feel that too. And that, my friends, is a true Datamax competitive advantage.

All In: Deliver More.

What’s the competitive advantage? Ultimately, our customers experience the sum of all those efforts. From the partnership review to the deliverable, from Sales to Service and every interaction in between, creating a winning customer experience is a collective effort. When we do the things others in our industry are not willing to do, people notice. That willingness to find how we can, instead of explaining why we can’t,  is part of what separates a first-rate organization.

Author and Keynote speaker John O’Leary offers a simple question that captures this mindset: “What more can I do?” Think about the impact when that becomes our instinct instead of, “That is not my responsibility.”

The secret to happiness is the definition you give it. I believe you have to be passionate about what you’re doing to truly be ‘All In.’ There’s fulfillment in doing something well, helping someone else succeed, and knowing you contributed to something bigger than yourself. So, when the next challenge arrives, when a teammate needs help, or when a customer needs just a little more from us, think back to those teammates you know and work alongside who’ve been All In when it mattered most.

Be passionate. Admit your mistakes. Problem Seek and Solve. And when that time comes, don’t hesitate to raise your hand.

People-Centered Culture Wins.

Respectfully,