Providing an on-point, creative solution that increases a client’s return on technology investment and produces the Raving Results we constantly seek to deliver.

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Without any knowledge of this month's Rave Review theme, centered on the importance of a sense of urgency, Todd Leonard's manager, Ken Allison, had this to say at the end of a recent phone conversation.

"And I'll tell you one thing about Todd," Ken said. "That guy has just an incredible sense of urgency about him."

Enough said.

Just a few months into his Datamax career, Todd has already made a remarkable impression. Recently recognized as Account Manager of the Month, Top First-Time Account Producer, and Rising Star of the Period, his success hasn't come from chasing sales. It's come from chasing solutions. Whether a customer needs an answer today or six months from now, Todd believes the same principle applies: respond quickly, listen carefully, and never lose sight of what's best for the customer.

The job isn't done until the customer is. 

Long before joining Datamax, Todd spent 17 years at AT&T, where he built a career on cold calling, relationship building, and serving customers from small businesses to major accounts like Walmart.

One lesson has stayed with him ever since – it was displayed on a wall inside one of the Walmart offices he visited regularly.

"The sun doesn't go down until the job's done."

"It's always stuck with me," Todd said. "If the customer needs something, they need it."

That mindset carried him through owning his own business before eventually finding his way to Datamax. In doing his independent research of the company, one phrase stood above everything else: Creating Raving Fans.

"I didn't want to work somewhere that only cared about numbers," he said. "I wanted to be somewhere that stood behind its customers."

Today, that urgency often means working through lunch to finish a proposal or responding on the customer's timeline instead of his own. For Todd, that's simply part of doing the job.

Confidence comes from preparation.

One of Todd's first major opportunities came sooner than expected.
Only weeks after training, he was scheduled to visit longtime customer Ben E. Keith alongside Ken Allison. When Ken had a last-minute emergency, Todd suddenly found himself leading the meeting alone.

Rather than panic, he prepared.

After listening to the customer's concerns, Todd realized the real problem wasn't replacing machines. It was finding one that could reliably handle the truck center's monthly volume of 60,000 to 80,000 invoices without constant toner changes and paper jams.

Instead of proposing a solution on the spot, he researched the environment, evaluated the workload, and recommended a single Canon C265 device that better matched the customer's needs.

The result was a simpler, more reliable solution and a customer confident they had been heard.

"I really appreciated Ken trusting me," Todd said. "That confidence meant a lot."

Solve the problem. The sale will follow. 

Todd's approach to selling is surprisingly simple.

"Be curious. Ask questions. Listen more than you speak."

He believes every customer is different, which means every recommendation should be different, too.

"You can't treat everyone the same," he said. "Find out what they need, earn their trust, then deliver on it."

That philosophy also explains his impressive first few months at Datamax. The awards were rewarding, he admits, but they weren't the goal.

"The customer needed it," Todd said. "Those sales happened because we were taking care of people."

It's a mindset that fits perfectly with Datamax's reputation for standing behind every solution it delivers.

After all, as Todd sees it, "It's not the equipment you're selling." It's the confidence that when customers need you most, you'll be there to help solve the problem.

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